Propel
Harnessing the power of community to propel the future of work
Sector
Future of Work
Year
2022
Locations
Amsterdam
Berlin
Johannesburg
London
Lisbon
Nairobi
Lagos
Overview
Propel is empowering the global workforce by building the largest ecosystem infrastructure to connect African talent to opportunities around the world.
But Propel soon realised the limits of this model. They made an audacious pivot to build a support ecosystem for communities and their members and needed a new identity that reflects this pivot.
Solution
With community at the centre, we made the Propel logomark to reflect their goals.
We created an abstract illustration of “Stacked Bricks” which literally implies building and metaphorically represents the Propel brand promise to be the reliable bridge between communities, their talent and the best global opportunities.
Solution
We created an entire universe to perfectly capture the new visual system that we defined for Propel.
In this Propelverse, you would find the brand colours, typography, imagery, futuristic illustrations and iconography (created from scratch).
Result & Conclusion
As a company that’s also passionate about pushing limits and reimagining possibilities, we had a great time working with a company with similar values.
Coming Soon